...with
Tom Oates.
My Mom tells me I work in 'entertainment'.
I defend myself by hoisting the red-white-and-blue
shield of the First Amendment, journalistic ethics, and
objective news coverage.
Local sports is just my beat, like crime or politics is
to other
reporters.
Our little game ends when Mom mentions my specific shade
of make-up.
Mom: 1, Tom: 0.
Is local sportscasting going soft? Has
ESPN's influence turned our offices into the television
station rumpus room, cluttered with catch-phrases and
wanna-be stand-up comics?
(Raise your hand if you could actually
avoid showing the stalled Viagra-sponsored car in your
NASCAR highlights? I thought so.) We do love good material.
I'm not saying local sports anchors
and reporters don't work. High School Football on a Friday
night rivals election coverage. Most of us put our foot
in the sportscasting door by putting a camera on our shoulder,
breaking speed limits, editing and writing until deadline
(all while not smearing our recently applied 'Natural
Beige #3').
But let's be honest, Edward R. Murrow
didn't do sports.
There are scant times when sportscasters
don the newshound hat and hunt for stories or ask tough
questions. But its only sports!
We're at the bottom of the newscast
for two reasons: 1. Nobody lives or dies if Joe College
Coach quits to go to Rival U.
2. More viewers care about the weather than 3rd down percentage.
Network affiliates are squeezing sportscasts
like they were Charmin. Breaking news...Sports is cut.
Series package goes long...Sports is cut.
A Thunderstorm Warning in Cracker's Neck County...Sports
is cut.
Even when sports makes the 'real' news,
it becomes a tug-of-war with the assignment desk to actually
let the sports staff cover it (I guess Mom would have
been a good News Director).
Putting up the shield again, I pull
my trump-card... we cover culture.
Gender, religion, race and age divide
us, but after any game you'll hear the uniting phrases:
"We won!" "We suck!" Its' not life
and death, but sports contains the people's pulse.
Is there a doctor in the newsroom?' Not
anymore. Station managers in markets such as Phoenix and
Las Vegas have pulled a 'Mr. Whipple', choking off sportscasts
altogether. 'Why compete with ESPN?'
Are we that different?
Are we even trying to be?
After all, the 'E' in ESPN actually stands for (gulp)...entertainment.
Mom's got the lead, and I don't want
to play anymore. I have to powder my nose.
Tom Oates is a sports anchor / reporter
for WKRN-TV in Nashville, TN. Tom started his career as
a Sports Producer/Anchor at Sports Radio WTEM in Washington
D.C. He then moved to News Channel 8, a 24-hour news television
station in Washington D.C., where he was Sports Producer.
He became the Sports Director at KJCT-TV in Grand Junction,
Colorado and then moved to Green Bay, Wisconsin where
he was the Weekend Sports Anchor for WLUK-TV.
In 1997, Tom won The Colorado Associated Press Award for
Best Sportscast and the Associated Press Award for Best
Sports Special.
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